Devil Wears Prada Partnership

29 London played a pivotal role in securing the sponsorship deal for Diablo Wine as the official wine partner of the Elton John Gala, kickstarting a high-profile collaboration. Diablo’s visibility was maximized through its prominent placement on the press board, ensuring the brand appeared in images alongside major stars such as Elton John, Anna Wintour, Donatella Versace, Lily Collins, Clara Amfo, and Lady Amelia Windsor.
This extensive exposure resulted in coverage across top-tier publications and media outlets, including Vogue, Daily Mail, WWD, Metro, The Sun, Evening Standard, Daily Mirror, and BBC, among many others.
Total number
of coverage
21
Coverage reached
unique users of over
+122M
Estimated earned
media value
£250k+




