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Remastering how brands earn attention

A boutique PR agency dedicated to elevating brands across the drinks and hospitality sector.

Founded on the belief that thoughtful communication creates lasting connection, 29 London brings together luxury sensibility, cultural understanding and modern PR strategy.

We specialise exclusively in wine, spirits and hospitality, allowing us to work with depth, nuance and true category knowledge.

Drinks

We craft PR for producers and brands who value precision, craftsmanship and category expertise.
Our work spans trade communications, awards, tastings, influencer sampling, cultural storytelling and consumer visibility.

Hospitality

Restaurants, bars, members clubs and hospitality groups trust us to shape their presence – digitally and in real life.
From launch moments and reviews to influencer hosting and cultural amplification, we help venues stand out in a competitive landscape.

A Luxury Approach to Modern PR

We take a refined, editorial approach to PR, combining cultural understanding with digital intelligence to shape stories that feel polished, purposeful and distinctly on-brand. As specialists in the Drinks and Hospitality sectors, our knowledge is nuanced and commercially informed, allowing us to create work that resonates across trade, media and consumers. We stay closely connected to the worlds we operate in – collaborating with journalists, influencers, tastemakers and talent to build meaningful visibility. And in a landscape shaped by AI and shifting discovery behaviours, we balance insight, intuition and human relationships to ensure the brands we represent remain relevant, discoverable and compelling.

→ PR & Media Relations

→ Digital PR & Discoverability

→ Influencer & Talent Partnerships

→ Content & Social Amplification

→ Launches & Cultural Moments

→ Guest Listing & Hosting

AI & the future of PR

PR is evolving – from print-first to search-led.

We help brands understand how AI shapes visibility, cultural relevance and earned media, and how to adapt with confidence.