Joy Wine

29 London orchestrated a dynamic partnership between singer Ella Eyre and the launch of Joy Wine, a fresh and vibrant brand in the wine industry. Ella headlined the exclusive launch event with a live performance, creating an unforgettable experience for attendees while generating significant media attention. In addition to the performance, Ella shared captivating content across her social media channels, reaching her 1.1M followers and promoting the brand’s message of joy and celebration.
Building on the success of the Joy Wine launch, 29 London spearheaded the introduction of Joy Lemon Spritz, a refreshing and contemporary addition to the brand’s portfolio. To amplify its debut, 29 London executed a targeted influencer gifting and social media campaign, to celebrate World Lemon Juice Day. The campaign generated a ripple effect across digital platforms, further cementing Joy’s position as a go-to choice for modern, joyful celebrations.
Total number
of Influencers posting
20
Total of Instagram
followers
+1.3M
Views on a single
TikTok Video
87k+







