29 London delivered a targeted PR campaign for 1000 Stories with a key focus on Father’s Day gifting, achieving 12 pieces of coverage across outlets such as Daily Mail, City AM, Women’s Health, and My Baba. The campaign surpassed its goal, reaching over 1 million combined impressions and driving visibility with links to retailer sites. While introducing the brand to UK consumer press posed challenges due to its lesser-known status, the campaign successfully positioned 1000 Stories within the gifting market.

29 London delivered a targeted PR campaign for 1000 Stories with a key focus on Father’s Day gifting, achieving 12 pieces of coverage across outlets such as Daily Mail, City AM, Women’s Health, and My Baba. The campaign surpassed its goal, reaching over 1 million combined impressions and driving visibility with links to retailer sites. While introducing the brand to UK consumer press posed challenges due to its lesser-known status, the campaign successfully positioned 1000 Stories within the gifting market.

29 London executed a dynamic PR campaign for Casillero del Diablo to support the launch of their new BeLight Wine. The campaign focused on promoting BeLight’s lower alcohol and lower calorie features, targeting press and influencers to raise awareness and secure visibility. 

The centre piece was a Sky cinema event featuring guests such as Ashley Roberts, Candice Brown, Katya Jones, and Aimee Fuller. This event, along with strategic gifting to 10-15 influencers, secured over 10 pieces of coverage in notable outlets including Daily Mail, The Times, iNews, and City AM.

29 London has implemented an always-on PR strategy for Trivento, securing year-round coverage with a focus on key calendar dates such as World Malbec Day, Easter, Father’s Day, and Christmas. By aligning campaigns with seasonal trends and the media agenda, over 40 pieces of coverage have already been achieved, surpassing the 10-month goal of 20+. Coverage highlights include features in Metro, Esquire, Daily Mirror, Daily Express, Take a Break, Closer, and New.

To attract a new wave of modern, culturally relevant VIPs to Caprice Holdings venues across London, and to further establish the exclusivity of Caprice venues reputation as ‘the’ place to be seen, through word of mouth, press and social media. Over 3 years we have welcomed guests from TV, sport, entertainement, musicians, film and art.

Jack Whitehall / Hayley Atwell / David Gandy / Daisy Edgar Jones / Jack Guinness / Minnie Driver / Taron Egerton / Arielle Free / Aidan Turner / Billie Piper / Kadiff Kirwin / Clara Amfo / Chris Robshaw / Mollie King / Cate Blanchett / Matt Healy / Ariana DeBose / Aisling Bea / Lily Bertrand Webb / Joel Dommett / Beverley Knight MBE / Dame Denise Lewis / Laura Whitmore / Iain Stirling / Emilia Fox / Kym Marsh / Vanessa White

29 London orchestrated a dynamic partnership between singer Ella Eyre and the launch of Joy Wine, a fresh and vibrant brand in the wine industry. Ella headlined the exclusive launch event with a live performance, creating an unforgettable experience for attendees while generating significant media attention. In addition to the performance, Ella shared captivating content across her social media channels, reaching her 1.1M followers and promoting the brand’s message of joy and celebration.

Building on the success of the Joy Wine launch, 29 London spearheaded the introduction of Joy Lemon Spritz, a refreshing and contemporary addition to the brand’s portfolio. To amplify its debut, 29 London executed a targeted influencer gifting and social media campaign, to celebrate World Lemon Juice Day. The campaign generated a ripple effect across digital platforms, further cementing Joy’s position as a go-to choice for modern, joyful celebrations.

29 London secured a contract with SLMan for Alistair Guy to join as a guest contributor, showcasing his expertise across a range of topics, including cars, luxury, and lifestyle in and around London.

29 London implemented a strategic PR campaign for the Doha Jewellery and Watches Exhibition (DJWE) 2024 to elevate its global profile and position it as a premier luxury event. The four-phase approach, from campaign launch to event coverage, used social media, content creation, media partnerships, influencers, and VIPs to broaden reach. 

The inclusion of two globally renowned figures captured the attention of top outlets like Forbes and Esquire. Bespoke media outreach, an expanded journalist database, and PR Newswire ensured global dissemination, resulting in coverage in Forbes, The Print, Asia One, Yahoo Finance, and more.

29 London managed Pimm’s VIPs for Wimbledon 2024, curating an impressive guest list that included Alison Hammond, Binky Felstead, Clara Amfo, Annie Mac, Bradley Simpson, Mel C, Jess Glynne, Grace Carter, Tilly Keeper, and David Gandy. Together, the guests boasted a combined social media following of 8.2 million and shared 28 posts showcasing their Wimbledon experience. 

Attracting significant press coverage in major outlets such as Vogue, Daily Mail, Grazia, Elle, and Hello.

29 London managed the guest list for Wimbledon 2024 hospitality, curating an exclusive roster of 102 VIP attendees, including David Morrissey, Ben Hardy, Tom Hopper, Beverley Knight, Leomie Anderson, Leigh Francis, Vas Morgan, Jenna Coleman, and others. 

The event gained massive exposure, with guests sharing over 200 posts across social media platforms to a combined following of over 22 million. This, combined with extensive media coverage in outlets such as Vogue, Daily Mail, Grazia, Elle, and Hello.