Eurostar 2024 Olympics

To mark the launch of one month to go to the Paris Olympics, Eurostar wanted a newsworthy PR moment that would resonate with the national media and create a talking point in the lead up to the summer games.
29 London created ‘Training for Gold’. A medal worthy, golden wrapped train, ready to transport over 2,000 athletes in their pursuit of gold as well creating an exciting experience for the million fans as they cross the channel to experience the Olympics.
Total number
of coverage
240+
Coverage reached
unique users of over
+5B
Number countries
press coverage
6







