Doha Jewellery & Watch Exhibition

29 London implemented a strategic PR campaign for the Doha Jewellery and Watches Exhibition (DJWE) 2024 to elevate its global profile and position it as a premier luxury event. The four-phase approach, from campaign launch to event coverage, used social media, content creation, media partnerships, influencers, and VIPs to broaden reach.
The inclusion of two globally renowned figures captured the attention of top outlets like Forbes and Esquire. Bespoke media outreach, an expanded journalist database, and PR Newswire ensured global dissemination, resulting in coverage in Forbes, The Print, Asia One, Yahoo Finance, and more.
Total number
of coverage
80
Coverage reached
unique users of over
+486M
Number countries
press coverage
4







